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Help Doctors Retain Their Patients
One way to help doctors improve income and cash flow is to build a steady stream of repeat business for them. While most people make an appointment only when they’re ill, promoting preventive care and routine check-ups can keep the doctor’s schedule filled.
A doctor's office is no different than any other kind of business. It must operate profitably or close. In the medical profession, patients are the customers. As in any business, the best kind of customer is a repeat customer who comes back over and over again and keeps purchasing goods or services.
Repeat patients COST LESS because much less effort (and marketing expense) is required to bring back a previous patient than to attract a brand new one. That makes existing patients far more PROFITABLE to the doctor. From a purely business standpoint, repeat visits deepen the doctor-patient relationship and protects against a patient suddenly deciding to go to some other doctor.
Well Care is exactly what it sounds like: preventive care services such as mammograms, prostate examinations, and check-ups, which are important to the patients to remain healthy and catch any potential problems early.
Patients, like customers of any business, usually think of calling for an appointment only if they suddenly need a specific product or service.
If a doctor follows-up to remind patients when it's time for routine tests and check ups, or to alert them to services patients might not have expected from their doctor, the phone starts ringing. Since these are not emergency cases, they can be scheduled without adding pressure to the doctor’s day.
Unfortunately, most doctors are simply too swamped to systematize a follow-up program, and don’t have the expertise required to do it well.
Four key benefits make the Patient Well Care Program appealing to doctors:
Once again, outsourcing is the best solution for the doctor.
- The doctor and staff don’t have to know anything about marketing.
- The office staff is not spending time handling marketing.
- Customers feel cared for when the doctor sends reminders.
- Well Care visits produce predictable revenue and even out the cash flow of the practice.
As an ABS Licensee, you can offer doctors a personalized, automated system for following up with their patients, by arranging to send the patients greeting cards and postcards to remind them of appointments, checkups, immunization shots, and to offer additional services.
The office manager will appreciate you for taking the insurance filing off her hands, and also for handling the patient reminders to help build the doctor's practice. She becomes the hero in the office. She helps the doctor see more patients, the doctor increases his revenue, and she becomes even more valuable to the doctor.
Here’s how the Patient Well Care Program
provides recurring income for you.
This is a marketing program that requires no marketing experience on your part. You will have access to our website that offers many different greeting cards and postcards to choose from. And we have specific messages you can select for the individual cards – depending on the specific reminder you’re sending. Several are available, and we are continually working on more for different types if doctors.
With just a click of your mouse, you can arrange for our service provider to send out hundreds of cards to the doctors' patients – personally “signed” by the doctor, addressed and stamped – with almost no effort on your part!
You’ll charge a small service fee for sending out the cards, as well as a mark-up on the printed materials themselves. What the doctors pay you to provide this service will quickly be recaptured when their practices are built to new levels of revenue through your efforts.
And talk about recurring income. As just one example, you probably wouldn’t send a particular test or screening alert to the entire list all at once, but space out the mailings to different segments of the list to keep the flow of calls to a manageable level.
Plus, every season has its challenges and solutions, for example, allergy shots when the pollen is predictably high. Successful practices send many “touches” to patients throughout the year depending on their age, gender, and other factors.
That means your return on the investment of time is excellent. And you become more indispensable to your clients.
Request more information and learn more about this exciting service.
